Alba International is home to the next generation of sales specialists that champions excellence and professionalism. With so much choice, consumers need to feel reassured that brands are catering to their needs. And that’s where we come in.
Working for a range of local and national clients, we offer services that increase sales, enhance brand awareness and secure leads. We understand exactly what consumers want and tailor our in-store campaigns to suit their every need and desires.
Alba International was founded in Australia at the end of 2014. With over 12 years of experience in the UK Sales and Marketing industry, we felt it was time for a new challenge. Starting up our first office in Sydney was just the beginning of a long -term plan to move throughout the country followed by New Zealand and then Asia.
We recently expanded into Queensland to take on a huge project for one of the countries largest retailers who have just moved into the Telecommunications market. We provide our clients with a service that not only grows their revenue but also helps grow the brand.
We believe that even though technology provides a great platform for both advertising and sales, people still thrive off human interaction and that personal touch.
With consumers becoming turned off by exposure to identical above the line marketing solutions, we made the conscious decision to utilise the human element, and meet consumers using in-store promotions at retail locations.
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HOW ARE CUSTOMERS ACQUIRED?
We work inside our client's retail stores and speak to customers who already buy products and use other services. We represent out clients across the entire state of Queensland and we conduct all sales in-store face-to-face. We have two responsibilities; 1) Make sure our existing customers are happy and their needs are fulﬁlled 2) Acquire new customers for our clients.
WHY IS OUR FORM OF SALES MORE EFFECTIVE THAN OTHERS?
Face to face sales provides a more personal connection between our customers and clients than Indirect marketing (Telemarketing, Television ads, Billboards, etc). We believe our customers want to do business with a friendly face and a smile, which is what we provide.
WHERE ARE YOU LOOKING TO EXPAND?
We are looking to grow throughout the Australian and New Zealand markets and move into Asia and the UK.
ARE THERE SET PATHS FOR EMPLOYEE PROGRESSION?
All of our managers start out as Sales Specialists as we only promote from within. All of our Management Trainees follow a clearly deﬁned career path that took them to where they are today.
HOW LONG DOES IT TAKE TO BECOME A MANAGER?
On average, employees advance to a management position in 5 to 18 months. An exceptional work ethic, a great student mentality, and an overall eagerness to succeed will allow an individual to advance more rapidly.
WHY WORK WITH ALBA INTERNATIONAL?
At Alba International we look past the CV as we believe that everyone is capable of achieving greatness as long as they are willing to do the following.
1/ Become an incredible student to their craft
2/ Work hard and be willing to go the extra mile
3/ Develop an “I can attitude”
4/ Play an important role in our ever growing and award winning team.
We have an incredible support structure designed to constantly evaluate and develop individuals to not only grow personally but professionally. Each individual is set up with a personal mentor and will receive one on one coaching to help fast-track their progression.
We have a Management Training Programme which is specifically designed to fast track ambitious employees into both mid- level and senior management roles.
We have an extremely diverse multi-cultural workforce who work towards one common goal which is to be the best!
All promotions are criteria based so there are no office politics and definitely, no seniority.
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We have a range of direct marketing services available that offer measurable results instantly.
Our business strategies evolve with the market, and that’s one of the key reasons why clients choose our services. Through regular feedback, data surveys and market research we are able to predict changes and adapt our services accordingly. Our services come with a policy that leaves clients with a guaranteed return on investment, meaning we will always deliver on our promises. We always go that extra mile to ensure our clients receive a high quality at a competitive cost.
Converting leads into sales
Are you looking to get more customers to buy your product or services? One of our key specialities at Alba International is our high success rate of turning leads into sales for our clients. We have a range of tried-and-tested approaches that can close the sale for almost any product or service.
Developing direct marketing campaigns
We develop dynamic direct marketing campaigns that focus on the unique selling points of your product or service. We ensure the campaign is like no other currently in the market, and is delivered in a way that really speaks to your audience. Our campaigns are strategically aligned with your goals and objectives to ensure you benefit from using our services.
Full-scale campaign management
Once we have a campaign in place, we manage every stage of the campaign to ensure it generates the best possible results for your brand. We produce detailed, yet easy to follow campaign reports outlining the success rate of your campaign.
Our services are modelled in way that leaves us, our clients and their customers happy.
Users of our services can feel rest assured that they will be getting a unique service that bridges the gap between the brand and their consumers.
We always have the client in mind
The services on offer are always tailored around the needs and requirements of the client. Alba International fully commits to providing an on-going service of quality marketing solutions to the clients’ specification.
We’re all about the details
It is our great attention to detail that sets Alba International apart from its competitors. We create successful direct marketing campaigns that are carefully crafted, and executed in a way that receives maximum exposure, resulting in increased brand awareness.
Our services are universal, no matter what your budget
With marketing budgets getting more restricted we understand that businesses need quality campaigns for a competitive cost, and that’s what we offer. We never comprise our services on price, so no matter what your budget is, everyone receives the same quality service.
Direct marketing is one of the fast-growing forms of marketing all over the world.
It’s a personal form of marketing that focuses on promoting a particular product or service which prompts customers to act. This action could range from encouraging consumers to buy a product; sign up to receive more information or simply visit your website. Direct marketing campaigns are extremely beneficial as it gives businesses the opportunity to promote their products or services directly to their target audience. Not only is it personal, it is an extremely cost-effective method, which is why so many companies have converted to using this approach.
Direct marketing campaigns require careful planning and a clear understanding of the practice.
At Alba International we strategically develop individual marketing campaigns that are aligned to our clients’ business goals and objectives. There is no ‘one model fits all’ with us, and it is our ability to personalize the campaigns that makes us so valued by our clients.
With us you’re guaranteed campaigns that offer the following: