Sales and marketing professionals from all over the country travelled to the Gold Coast for the eagerly anticipated event. Scheduled with the intention to assist attendees in growing their business, there were a number of guest speakers at the conference, each designated a specialist subject. One of the management team at Alba International had the honour of being invited to speak at the business development event. He addressed attendees on the following subjects; working smart, giving total focus and attention to one task at a time, creating a schedule, and achieving a good work-life balance.
“One of the biggest reasons entrepreneurs fail is because they under-estimate the importance of achieving a healthy work-life balance. Naturally, in the beginning, it takes the investment of an incredible amount of work hours, and personal and social activities have to go on the back burner. However, as a business owner with a young family, I understand how crucial it is to make time for family and friends, so you maintain their support,” said a spokesperson for Alba International.
After the event, attendees had the opportunity to socialise and make connections to add to their networking portfolio. “One of the advantages to these industry events is the incredible networking opportunities. A strong and diverse networking is pivotal for success in any field,” stated a company spokesperson.
Alba International is a young company with huge goals. The firm opened their first Australian office in Sydney in 2014, and that was just the beginning of a long -term plan to expand their services throughout the country, followed by New Zealand and then Asia. The sales specialists recognise that development is the cornerstone of business success. They frequently attend conferences and seminars and regularly hold in-house training sessions to help their staff to expand their knowledge and skill-set, helping them to grow both personally and professionally. “We are committed to educating our people and helping them to grow as we recognise that as they grow our business will grow simultaneously,” said a company spokesperson.
Based in Brisbane, Alba International made the decision to utilise the human element, and meet consumers face to face using in-store promotions at retail locations. Through face-to-face promotional marketing and sales campaigns, Alba International can build relationships with customers, handle queries, instil consumer confidence and build brand loyalty. Alba International encourages entrepreneurs and businesses to attend industry events and progress their career.