Alba International is a young firm with big goals for the future, and the management team recognise that to make those goals come to fruition will require an unparalleled commitment to development. The sales specialists have shared some insight into three books that will help people to expand their knowledge and skill-set.
1.Deep Work by Cal Newport
Advances in technology allow people to communicate 24 hours a day, and while those advances have provided tremendous benefits for entrepreneurs and business owners, email, social media and text notifications are distracting and regularly prevent people from giving a task their total concentration. ‘Deep Work’ explains to readers that living in an age of technology with constant interruptions and distractions prohibits people from having the ability to ‘go deep’ and completely focus on the task at hand.
The premise of the book is providing people with the tools to practice deep work, a state where they don’t let distractions interfere with their concentration. Cal Newport gives readers a rigorous training regiment and a series of four rules to help transform their mind and adopt the habits that allow deep work to take place.
2. The Miracle Morning for Entrepreneurs by Hal Elrod and Cameron Herold
Alba International are advocates of entrepreneurship, and the management team have a long history of coaching and mentoring aspiring entrepreneurs, helping them to become business owners. The principles and skills in ‘The Miracle Morning for Entrepreneurs’ help the reader to channel their passions and start their day with purpose. Through six daily practices, or Life S.A.V.E.R.S. (silence, affirmations, visualisation, exercise, reading and scribing) The Miracle Morning for Entrepreneurs helps people to transform their life. This book gives the reader the necessary skills to create a successful business and personal life.
Hal Elrod and Cameron Herold demonstrate why mornings are so important in managing mental, emotional and physical energy and give the reader the guidance to get focused and chart their course for success.
3. Top of Mind by John Hall
Alba International is a people business. Their marketing strategies are all conducted face to face, and therefore their success depends on their ability to build relationships with customers.
John Hall offers a step-by-step guide of how to break down trust barriers, gain confidence naturally and get inside people’s minds, so opportunities present themselves. The book explains how to attract people by being helpful, likeable and authentic.
“Books provide a tremendous source of knowledge and are a great tool for personal and professional development,” said a spokesperson for Alba International.
Alba International is a Brisbane-based sales firm, specialising in face-to-face promotional marketing and sales campaigns at retail stores throughout Queensland. One of the firm’s primary objectives is to expand their services nationally and internationally, and they recognise that successful goal setting and completion is key.